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New Prospectus for MPS Loyalty Study
Key Objective and Questions
The objective of this study is to provide accurate, and reliable data into which customers are switching vendors, and why they are switching vendors. It will address key questions including:
• Which of your customer types are susceptible to switching and why?
• Which of your competitors are winning customers versus losing customers and why?
• What customers are not considering your brand, and why?
In today’s highly competitive market, this study is critical to ensuring your MPS program is profitable based upon winning contract renewals and avoiding competitive takeaways of MPS accounts at their most profitable point – in the renewal contract. For more information please see the attached prospectus: 2017 Customer Loyalty Study