February io360 Highlight


by Photizo Group on

HP Desktop PageWide Ink Jet Technology is Here, and it is Fast and Inexpensive

On the heels of Memjet’s launch of the C6010 60 ppm color desktop ink jet printer, HP announced today the release of six new PageWide Officejet Pro X printers and MFPs positioned squarely against the desktop color laser market claiming print speeds up to twice as fast at half the cost of laser competitors. Certified by the Guinness Book of World Records as the fastest desktop printers in the world, the new Officejet Pro X551dw color printer and Officejet Pro X576dw color MFP boast ISO print speeds of 42 ppm and maximum print speeds of up to 70 ppm. On the cost side of HP’s claim, the new Officejet Pro X series comes in at 1.3 cents per page for black and 6.8 cents per page for color, about half the price of the closest laser competitors (see chart below).

Three of the six new Officejet Pro X printers, X451dn, X451dw, and X551dw are single-function color printers priced under $600 (see charts below). Designed for small workgroups and home offices, the new printers include wireless functionality, smartphone or tablet connectivity, and an Ethernet network connection. Other highlights of the new color printers include automatic two-sided printing, 550 sheet media capacity, and a 4.3-inch color graphic (CGD) touchscreen display on the X451dw and X551dw printers. The X451dn and X551dw models will be available this month in North America and x451dw models will be available in June.

The remaining three new Officejet Pro X devices are multi-function printers (MFPs) with print, fax, scan, and copy functions. The X476dn, X476dw, and X576dw are workgroup-ready MFPs with prices ranging from $649 to $799. Maintaining all the features of their single-function counterparts, these MFPs add a flatbed automatic document feeder (ADF) with a 50-sheet capacity and an additional 256 MB of memory. The X476dn and X576dw models will be available this month in North America and X476dw models will be available in April.

Our View

HP is determined to gain traction against the laser-bias among small workgroups with the firm’s new inkjet printers and MFPs. Striving for not just a fast printer, but the fastest printer in the world is a shot right at the jugular of the color laser printer and MFP market. Like many others, our team is eager to “see for ourselves” the print speeds HP has claimed. Looking at the printed facts alone, such as prices almost half that of the new Memjet C6010 (not to mention the wireless capabilities and MFP options that are not yet available from Memjet) and lower a cost per page (CPP) than any other competitor, HP might have just the right line up to win some substantial ground in the laser-bias fight.

You can hear more about the quickly changing desktop printer market from Photizo Group’s Larry Jamieson Tuesday, February 12 at our free webinar Breaking News in the Fast-Changing Desktop Printer Market. Click here to access the slide deck and webinar recording.

This article was originally published in the Imaging Observer 360. More information about subscribing to the Imaging Observer 360 is available here.

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