Media Contact: Ron Iversen
Vice President Market Intelligence
Cell: (805) 630-4096
According to the 2017 Worldwide Office Printer and Supplies Forecasts from Virtulytix, Business Inkjet Cartridge Revenue will exceed Consumer Inkjet Cartridge revenue by 2020
All of us in the imaging industry are well aware of the impact of a relatively new breed of inkjet printers that are challenging laser printers in the office. Unlike the inkjet printers that many of use in our home offices, these business printers are very fast, some using a single print head extending across the width of the print media (i.e. HP Pagewide technology, Epson Line Head technology), some offering very high capacity cartridges or bottles (in the case of Continuous Ink Supply Systems) suitable for high volume printing, and most offering significant cost per page advantages over consumer inkjet printers. By 2020, despite the fact that unit shipments of consumer inkjet printers will continue to be greater than shipments of business inkjet printers, business inkjet cartridge revenue will overtake consumer inkjet cartridge revenue for the first time. Understanding this consumer/business inkjet cartridge mix shift is critically important to Office Products OEMs, distributors, and resellers because office printer supplies represent 80% of total worldwide office printing revenue (60% ink and toner, 20% media), while hardware represents only 20%. This is just one of the insights provided in the 2017 Worldwide Office Printer/Supplies Forecasts and Forecast Perspectives.
According to Ron Iversen, Vice President of Market Intelligence at Virtulytix, these new forecasts are the most comprehensive forecasts covering office printer supplies (ink, toner, media) available to the industry. The new hardware and consumable forecasts include historical shipments and revenue from 2014 to 2016 and forecasts through 2017 to 2021. For the analyst, manager, or executive who needs to have very specific and unique views of the market opportunity, these worldwide excel pivot table based forecasts allow them to generate custom views of the forecasts by printer type (lasers, inkjets), by printer segment, by cartridge type (mono, color, tri-color, OEM vs. Aftermarket), by geography, and by type of media type (Media Forecast). The 2017 forecasts are available now for office printer hardware (lasers, inkjets), toner cartridges, ink cartridges, and media either by region (North America, EMEA, Latin America, Asia Pacific), or worldwide.
For executives and managers who are looking for a summary of key data and trends and who do not require the ability to create custom views, the 2017 Forecast Perspectives are very affordable 15-20 page summaries of the detailed hardware, ink, toner and media forecasts. They are available for each geographic region including North America, EMEA, Latin America, and Asia Pacific. Although each perspective is focused on the region, they all contain data on the global market as well. The 2017 North America Ink Cartridge Forecast Perspective is available now; contact Virtulytix for availability of other Forecast Perspectives.
For more information about the 2017 Virtulytix Forecasts and Forecast Perspectives, please contact Ron Iversen, Vice President Market Intelligence at firstname.lastname@example.org, (805) 630-4096.
Virtulytix is a Lexington Kentucky based company which provides clients with SaaS and custom solutions which allow them to maximize the profitability of their IoT enabled fleets. Virtulytix develops solutions using IBM Watson Cognitive tools, Tableaux, Python, and other advanced analytics technologies. The firms team of project managers, data engineers, and data scientists help clients reduce service costs, avoid unplanned maintenance, and optimize usage of consumable items by understanding their business processes, identifying areas of potential optimization, and developing the analytics systems and prescriptive action work flows which allow the clients to achieve substantial operational cost savings. The company’s clients include energy companies, semiconductor firms, and office equipment manufacturers. Virtulytix also provides market intelligence and consulting to the office equipment industry.