Photizo Group uses over 110 data sources covering all areas of the MPS Ecosystem to generate our market sizing and forecasting for the managed print services market. Some of the areas (and not limited) that we examine are:
- Economic trends and factors
- IT trends and factors
- Software licenses for device management software
- Data from our proprietary tracking studies in North America, Europe and Asia
- Exclusive Photizo Group surveys of the IT VAR/reseller, copier dealer and office product channels
Having a team of senior consultants around the globe (America, Asia Pacific and Europe) also allows us to incorporate ground-level, first-hand insights from the market into our analysis. Various proprietary research projects, such as the penetration level of managed print services in distribution channels, reseller adoption rates, interest level of participants within the MPS Ecosystem also constitutes part of the indicators pool in our measurement.
Most importantly, our on-going surveys of corporate decision makers in Europe, North America and Asia provide us with on-going insights into the adoption rate of managed print services, what size of organizations are adopting managed print services, why they are adopting it, who they are selecting as managed print service vendors, and even if they are renewing their contracts with new or existing vendors. Photizo began conducting studies with corporate decision makers in early 2008 and today, surveys over 1,400 managed print services engagements every year.
As a result of all these multi-faceted input, we have a rich database of corporate decision-maker trends, demand factors and vendor performance results. This is the only study of its kind that has taken a holistic approach of looking at the complete ecosystem, and it provides us with a unique perspective into the managed print services market.
Is this grounds up approach better than relying upon vendor reported data (the standard approach for most research firms)? Yes, we believe it is significantly better. At this stage, vendors define MPS differently, and subsequently they also have different methods in crediting their revenue from MPS engagements. This is very different from the traditional hardware or consumables sales data, hence relying upon vendor reported data will not be consistent as we determine the market size. Though Photizo’s approach is more time consuming and more expensive, we feel it is absolutely critical that we provide our clients with the best representation of this challenging and ever evolving market. Again, this can only be done by taking multiple snapshots of the entire ecosystem with a constant measurement of the market by our experienced senior consulting team.
Photizo’s holistic, bottoms-up approach to size the entire market (over 25 individual countries, with regional cuts and global) includes: centralized and decentralized fleets; engagements which are directly with the manufacturer and engagements which are through a reseller or dealer; the complete contract revenue stream including hardware, supplies, professional services, management services and software fees.
Do our numbers look different? Absolutely, but we believe we have the most rigorous and sound methodology for measuring and tracking this complex, rapidly evolving market. In addition, we interject a business perspective in our analysis from our senior consultants, who all bring a rich experience, having been part of MPS transformation stories, and with a combined experience of over 150 years globally.
Our numbers should look different, and we are glad they do!