Management Team

ed-crowley-COLOR-2Ed Crowley – CEO, Virtulytix, Inc., Subject Matter Expert: Imaging Industry, New Product Development, Managed Print Services, Servitization 

Edward Crowley has more than 20 years of experience in the hard copy industry, including key leadership positions at QMS, Data Products, and Lexmark. Crowley was senior manager for global marketing and product strategy in Lexmark’s PS&SD Division. He speaks at conferences worldwide on the topics of brand strategy, hard copy markets, and marketing strategy and intelligence.


mario-diaz-COLORMario Diaz-VP, Global Consulting Executive: Subject Matter Expert: Branding, Customer Engagement, High Tech Trends and Markets

Mario has more than 25 years of strategic marketing and business development experience including executive management positions at Apple, Avnet, Toshiba, IO Data Centers, and QMS. In addition to a diverse technology marketing and customer experience background, Díaz applied his skills as Chief Marketing Officer for one of the largest transit systems in the United States. His marketing accomplishments have been recognized by the American Marketing Association with a North American Effie Award, by the International Association of Business Communicators with multiple Copper Quill Awards, by the Telly Awards, and by the American Advertising Federation with seven Addy Awards.

scott-hornbuckle-COLORScott Hornbuckle – President, Virtulytix, Inc.

Scott first joined Photizo Group in 2008. He has served in multiple roles during his tenure, providing market analysis, proprietary research and custom consulting as the director of multiple advisory services including: TechWatch and Supplies Advisory Service. Hornbuckle has also served in a client engagement role, responsible for sales and support for global clients. In his most recent role as Director: Advanced Analytics, Hornbuckle is focused on combining his financial experience with industry leading data analysis to help clients achieve better business outcomes.


ronRon Iversen, – Vice President of Consulting, Practice Executive-Market Intelligence Services – Subject Matter Expert: Imaging Industry, Commercial Printing, Advanced Image Processing, Imaging Industry Marketing

Ron has more than 30 years of imaging hardware and software sales, marketing, product management, and division general management experience including 25 years at VP or higher level positions with Dataproducts (now Ricoh), Datametrics, Zenographics, Monotype Imaging, and Global Graphics Software.  Imaging areas of experience include printer/MFP hardware (IJ, electrophotographic, thermal), RIP technology, workflows, drivers, color management, screening, trapping/imposition, fontology, PDF technology (creation, editing, libraries), cloud/mobile/driverless printing, and consumables.  Holds BSEE, MSEE (computer science), MBA (marketing) degrees and attended UCLA Senior Management course.  Veteran of US Army, honorably discharged and received special General level Army commendation.