Ron Iversen Speaking Bio

 

Ron Iversen Speaking Bio

ronRon Iversen, Vice President, Practice Executive – Market Intelligence Services

Subject Matter Expert: Imaging Industry, Commercial Printing, Advanced Image Processing, Imaging Industry Marketing

BIO

With over 35 years of experience in the printing industry, Ron Iversen has seen printing technologies come
and go including impact line printers, line matrix printers, and daisy wheel printers and was deeply involved in the early beginnings of both the inkjet and laser printer markets when the introduction of the Xerox 6500 5ppm color printer, selling for $25,000 was a major event.  Those were the days back in the late 70’s early 80’s when Mr. Iversen managed a product management team responsible for a large portion of Digital Equipment Corporation’s (DEC) printer business out of Maynard, Massachusetts.  This included the introduction of the first laser printers coming out of DEC which included the LNO!, LNO2, and LNO3 printers, the last based on a Ricoh print engine and the others based on Xerox print engines,  Keep in mind, this was pre-Laserjet years and very exciting times.

In February 1984, Mr. Iversen was recruited to start up a new non-impact printer division as Vice President, Division General Manager for Dataproducts, Woodland Hills, California, 3,000 miles away.  So, Mr. Iversen, sold his 3,000+ square foot home for less than $50,000 in Southern New Hampshire, packed up his family and purchased a smaller house (which he still owns today) for 6X the price he sold his house for.  Welcome to California!  At the time, Dataproducts was the one of the largest independent printer manufacturers (about $400M in revenue) including line printers and serial dot matrix printers.   Most of the minicomputer companies rebranded the Dataproducts product line.  Mr. Iversen remembers back then when many of the Dataproducts executives believed that this new non-impact printing technology was just a fad and the technology would really never go mainstream. This was very similar to what the minicomputer companies thought about introduction of the first PC’s at the time.  Well, in both cases, we all know what happened.  Mr. Iversen built the laser printer division to about $100M/yr by building up one of the largest controller development teams in the industry at the time and was responsible for developing one of the first products to support Postscript Level 1.  Mr. Iversen recalls going to Adobe headquarters and meeting with John Warnock and Chuck Geshke having hot dogs from a mobile hot dog stand outside Adobe’s single building facility.  Mr. Iversen pursued relationships with engine suppliers including Toshiba, Sharp, Kentek, Fuji Xerox and others which required many trips to Japan, This was before the Western fast food chains infiltrated Japan.

Always wanting to start his own business, Mr. Iversen started up a Company to sell printers, supplies, and office accessories through a network of commission based sales people and within 6 months reached profitability.  Mr. Iversen ran this business until he was recruited to start up a new business venture.

In January 1994, Mr. Iversen was recruited to start up a commercial print division for Datametrics, Chatsworth, California.  At the time, Datametrics was a small, marginally profitable manufacturer of very rugged printers to the military, some installed on submarines, some that could withstand an explosion.  Dataproducts happened to have a high speed, single pass, thermal transfer printing technology and they sold a very small quantity of devices into the oil logging industry.  Mr. Iversen’s challenge was to build a commercial business based on this technology but, without using any of the Company’s money, which wasn’t much.  So, Mr. Iversen developed a thorough business plan, and, together with the CEO and CFO, hit the road from LA to Boston to London to try to fund this new business venture with the end result of raising $22M through two secondary public offerings.  Within a year, the Division was producing printers in Chatsworth, CA and signing contracts with a number of OEMs (AB Dick etc.) and resellers worldwide.  Within the first year with Datametrics, Mr. Iversen was promoted to Senior Vice President and was given a seat on the Board.  During this period, the Datametrics stock increased 7X from time Mr. Iversen joined the Company and for a period of time, was rated the #1 performance stock on the American Stock Exchange.  Over time, due to disagreements on the strategic direction for the business, Mr. Iversen decided to leave Datametrics.

In late 1997, Mr. Iversen was recruited as Vice President of Sales for Dycam, Inc, Chatworth, Calfornia, a pioneering developer of digital cameras.  As a matter of fact, Dycam was the first Company to really commercialize a digital camera (no it wasn’t Kodak), a 495×495 pixel gray scale camera that sold for about $1,000 at the time.   The Logitech Fotoman was based on this early camera.  Mr. Iversen built new distribution channels and started up an inkjet printer consumables business focused on Real Estate and Banking and became the primarily supplier of aftermarket Canon inkjet cartridges to Bank of America.  After the first year, Mr. Iversen was promoted to President and stayed with Dycam for another year when he was again recruited away.

In January 2000, Mr. Iversen started a new job as Vice President Sales at Zenographiics, Irvine, California, a leading supplier of high speed, host based printer controllers. After commuting 240 miles a day for over 2 years, Mr. Iversen decided that it was too much of a commute and his family decided not to relocate to Irvine.

In 2002, Mr. Iversen accepted a position with Agfa Monotype (now Monotype Imaging) as General Manager of their Color Management and Screening tools business and later joined a new start-up division offering engineering services to printer manufacturers.  After the first year, the Company decided to shutdown the division because it was not a strategic area for them.

In early 2004, Mr. Iversen was recruited to join Global Graphics Software, a leading developer of RIP technology, color management screening, workflows, and PDF/Document Management technology, as Director of Sales.  After three years, Mr. Iversen was promoted to Vice President Field Operations worldwide.  During his ten years of employment with Global Graphics, Mr. Iversen was directly responsible for strategic accounts including top printer companies in the world and during his last year with Global Graphics, he closed the largest account in the Company’s 25 year history.

In July 2015, Mr. Iversen reacquainted with a long time friend and past colleague at Dataproducts.  His name was Ed Crowley.  Mr. Iversen flew down to Midway, Kentucky, the previous Photizo headquarters, and accepted a position as a senior consultant    He quickly came to the realization that it was time to share his experiences and knowledge with folks who are just entering our industry.  Since joining Photizo, Mr. Iversen wore a number of hats to help Photizo wherever he could.  Most recently, he was asked to take on the Vice President role responsible for Photizo’s Market Intelligence business with a goal of growing this business.  Mr. Iversen also serves as the SME (Subject Matter Expert) for the Commercial Priot Business including commercial presses, wide format printers, and workflows.

During his career, Mr. Iversen found time to earn his BSEE and MBA degrees from the University of Connecticut and an MSEE (Computer Science) degree from New York University.  He also attended UCLA’s executive management program.   Lastly, Mr. Iversen served our Country during the Vietnam period, was honorable discharged with a special 4-star General commendation for his special efforts on a special missile program conducted by Sandia Labs.