The digital imaging market grows more complex as markets mature, services become critical, and the positions of industry participants change. Having an ongoing, objective, and reliable source of industry intelligence and insight is critical. Photizo Group’s Imaging Industry Service provides the most comprehensive, reliable, and interactive market intelligence services and allows clients to augment their product development, competitive intelligence, and marketing functions without the addition of costly staff.
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Technological changes, shifting distribution channels, and new user requirements are reshaping the printer and digital copier industries. In the office-printing environment, IT departments are redeploying output devices to maximize efficiency while strategically implementing color and multifunctionality in critical locations. Meanwhile, hardware vendors are competing to capture more pages through their printers and copiers, even as they promote their ability to help customers implement cost-effective output solutions.
Photizo’s experienced analyst team examines digital output devices in the office-printing environment, the consumer market, and the small-office/home-office (SOHO) and small- and medium-size business (SMB) markets to analyze hardware products, market trends, and emerging opportunities to provide clients with a thorough industry perspective. The team also provides a review of industry news, such as product announcements, alliances, partnerships, and mergers and acquisitions, with an emphasis on providing a solid understanding of future market direction and insight into developing products and strategies to be successful in this rapidly changing market.
The competitive landscape for hard copy supplies is changing dramatically. Sales of store-brand ink jet and laser cartridges are encroaching on sales of original equipment manufacturer (OEM) cartridges. Retail cartridge-refilling shops such as Cartridge World are proliferating. OEM business strategies to maintain an edge in this volatile climate have included increased R&D spending, vigorous defense of intellectual property, region-specific products, value-add and high-end tiered offerings for different consumer targets, promotional supplies bundling, and strategic relationships with other players.
Photizo provides clients with informed analysis and insight to help monitor the imaging supplies market, with an expert partner’s viewpoint to navigate major business decisions and campaigns with confidence. Photizo analysts deliver ongoing detailed analysis of the imaging supplies markets, covering aftermarket and OEM ink jet and laser cartridges and media to provide hardware, supplies, and media manufacturers and sales channels participants with insight into the rapidly changing supplies market.
Managed print services (MPS) have transformed the imaging industry. By 2017, 39 percent of traditional office printing revenue is forecast to be under MPS contract, making the shift to services more critical than ever. Business models are evolving, and revenue sources are changing. As the MPS market approaches maturity, vendors are clawing for market share and leadership positions. Photizo provides essential insight for product and business planning, business development, market research, and sales and marketing.
Fifteen years ago, there was much debate in the imaging industry about whether the “paperless trend” would ever happen or if it would turn out to be a “less-paper trend.” Then, the debate shifted, focusing on how much of an impact this trend would really have and whether pages shifting to digital presses and other production printing devices would make up for the decline. Now, the debate is not about whether the number of pages being printed is declining, but how fast the decline is happening and where, exactly, is the “end point.”
The imaging industry is going through a dramatic transformation. Individuals and companies are changing their printing behavior. Your customers are no longer using printed, copied, faxed, and “filed” documents as a major method of communication and workflow documentation. Instead, they are transitioning to digital platforms and finding new and creative ways to avoid using paper.
Photizo provides clients with objective, deep analysis regarding the rate at which the market is shifting and predicts what the likely end points are and what new business models are arising out of the shift. As the most comprehensive guide to future opportunities, this analysis provides a critical window into the drivers and impediments to change, how competitors are reacting to or even driving this change, and what this means to your business model.
Photizo’s team of expert analysts address topics regarding hardware, supplies, and services and examine issues such as the “untethered” worker, mobile print, the consumerization of IT, emerging technologies that are impacting content usage, new market entrants, and strategies for capitalizing on industry change.
Photizo’s MarketWatch competitive intelligence module offers a comprehensive analysis of the imaging industry, examining competitive environments, distribution channels, and technology trends around the globe. This module helps marketing managers and directors keep abreast of key industry trends and announcements and reviews industry news regarding new programs, alliances, partnerships, and mergers and acquisitions. This content also analyzes competitive moves by OEMs, software developers, and solutions providers to help clients respond strategically. This module spans topic areas of hardware, software, services (managed print and advanced document services), and workflow. | LEARN MORE
Business models are evolving, and revenue sources are changing. Gain valuable insight into the digital imaging industry with both tactical and strategic market information. With more than 300 combined years of industry experience, Photizo’s analyst team is available to answer your questions and act as a sounding board for your internal initiatives. | LEARN MORE
The digital imaging market grows more complex as markets mature, services become critical, and the positions of industry participants change. Having an ongoing, objective, and reliable source of industry intelligence and insight is critical. Photizo Group’s Market Data module provides the most comprehensive, reliable, and interactive market data available. | LEARN MORE
The transformation of the imaging industry will be led by individuals and organizations that embrace the current market as an opportunity to grow and that can envision their teams to execute key initiatives. The io360 tells the story of an industry in transition, highlighting leadership, cultural, and business insights from those leading the way. | LEARN MORE
This comprehensive transformation program is designed for dealers and resellers who are serious about succeeding in the transformation to services. The program is developed to enhance profitability, increase revenue opportunity, and empower your organization to be best-in-class. | LEARN MORE
Leveraging Photizo’s team of experienced experts, the MFP Price Tracker captures retail prices for MFP products. This service provides historical and current street pricing for a wide range of MFP/copier models. More than 2,000 price points are tracked each quarter, and models from vendors such as Canon, HP, Konica Minolta, Ricoh, Samsung, Sharp, and Xerox are captured. Analysis is delivered as Excel data tables and a private briefing. Clients also receive inquiry hours to explore findings directly with the Photizo team. This is a comprehensive and independent view of pricing that enables vendors to confidently evaluate if they are offering competitive pricing. | LEARN MORE