Pitney Bowes and Broadridge Financial Solutions, Inc. announced an interactive digital communications exchange that uses a new platform that is powered by Amazon Web Services (AWS) to make it easier for businesses to communicate with consumers and enable them to securely receive and store documents and manage payments on any participating online channel. Sitting atop the AWS cloud storage solution, consumers will have a seven-year archive of documents that they can access from anywhere, at any time. This digital communications exchange will be branded and is expected to launch in the first quarter of 2014.
This new service will allow companies to digitally distribute documents to their customers via a variety of secure online channels that the exchange feeds. The two firms assert that by consolidating account activity to a single platform with a single integration, companies will be able to provide consumers with tailored communications together with advanced customer service and long-term storage of electronic communications – while eliminating the need for the customer to manage multiple website logins and passwords. One of the first platform channels that will be made available will be an application for Kindle Fire tablets available via the Amazon Appstore.
With more and more consumers communicating online with their banks, brokers, asset managers, insurance companies, utilities, and telecommunication companies, having a location to centrally manage these communications is a must in order for businesses to build brand loyalty and create new revenue opportunities by offering greater interaction with consumers. As the traditional mail business suffers as a result of this digital document transformation, Pitney Bowes is smart to look for ways to leverage its expertise in direct mail, transactional mail, and call center communications to stay relevant in a world of increasingly digital customer communication solutions.